Customer Focused Advertising Through Server Based Broadcast

Broadcast Scheduling for Mobile Advertising

We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-...

IOOS - Customer-Focused Activities

Integrated Ocean Observing System (IOOS) customer projects are designed to initiate, extend and adopt IOOS data management and communication, observing or modeling and analysis components to add value to customers and subsequently provide information about the value of an integrated ocean observing and modeling system that is coupled and managed as a system, rather than individual sources of da...

Customer Focused Supply Management

Biobanking 3.0: evidence based and customer focused biobanking.

Biobanking is a new and very dynamic field. To achieve long term financial sustainability of biobank infrastructures we propose that a new focus is needed on activities, products and services provided by the biobank that relate to the external stakeholder: biobanking 3.0. Earlier stages of biobanking are biobanking 1.0 (primary focus on the number of biospecimens and data) and biobanking 2.0 (p...

Mobile Advertising Using Customer Movement Patterns

Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...